Category Archive: Marketing

Lessons From a Maverick Entrepreneur

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Ronnie Apteker is one of the names that stands out in the SA entrepreneurial landscape. One of the co-founders of Internet Solutions, Apteker followed his passion and has dived into the crazy world… Continue reading

Google Gives Guidance: Designing a Better Mobile UX

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People are starting to use their mobile devices (phones and tablets) more and more for internet access, and are demanding a more fluid and easy-to-use experience, especially when it comes to shopping. 30%… Continue reading

Bridging the Gap Between Marketing and IT

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According to the Harvard Business Review, the CMO Council has found that more than a third of CMOs believe that digital marketing will account for 75% or more of their spending within the… Continue reading

Loyalty Programs – the Good and the Bad

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Brands use loyalty programs to great effect — some, like Clicks and Spur, attribute a large percentage of sales to their loyalty programs. But it’s no magic bullet: loyalty programs need to be… Continue reading

Drowning in Data

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This is the information age, and no doubt there is enough information. But is there too much? Can your business handle all the data that is available, filter what is pertinent and analyse… Continue reading

Speak to Me

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Speaking to your clients and customers requires a certain touch — a ‘tone of voice’ that communicates your brand personality. How is this done? Let’s look to those who do it well. Here… Continue reading

Before You Close Shop…

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There are still a few things you can do to improve your market profile, or ‘spike’ sales, before the end of the year. So says Inc.com’s contributing editor, Geoffrey James. He has been… Continue reading

AI the Future of Ecommerce

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One of the biggest buzzwords of  2016 is undoubtedly going to be ‘Artificial Intelligence’. Where we are going to see this most profoundly is in retail, at least at first, but all marketers… Continue reading

14 Rules for Data-driven Marketing

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Data-based marketing allows marketers to be more customer-focussed, and that’s how it should be. ‘Digital’ used to mean cold, logical, calculating, inhuman — now it means the opposite. Increasingly connected customers demand more,… Continue reading

Harnessing the Power of Now

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In a world where data provides infinite information and customers have unparalleled product choice, consumers hold more power than ever before. For retailers, this means embracing marketing’s new ‘power of now.’ To get… Continue reading