Category Archive: Psychology

Lessons From a Maverick Entrepreneur

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Ronnie Apteker is one of the names that stands out in the SA entrepreneurial landscape. One of the co-founders of Internet Solutions, Apteker followed his passion and has dived into the crazy world… Continue reading

What to do when things get heated

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No matter how reasonable you try to be in a work transaction, sometimes lines get crossed, mistakes get made, and conversations turn into arguments. It’s a lose-lose situation, with both (or all) parties… Continue reading

Cross-Cultural Communication Pitfalls

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As the world shrinks, doing business with people from different cultures becomes something of a minefield, especially when it comes to those ‘difficult’ conversations, when things have gone wrong, or when bargaining for… Continue reading

Smaller Bites = Bigger Gains

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I have written about the dangers of multitasking before — studies at MIT concluded that the human brain is only capable of focusing on one thing at a time. Yes, you can drive… Continue reading

Get Your Team De-Stressed

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Work is getting more demanding and complex, and because many of us now work in 24/7 environments, anxiety and burnout are not uncommon. Investing in your team’s personal growth and development is the… Continue reading

Speak to Me

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Speaking to your clients and customers requires a certain touch — a ‘tone of voice’ that communicates your brand personality. How is this done? Let’s look to those who do it well. Here… Continue reading

The Human Brain — Who Can Explain?

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There are things about humans that are just plain irrational, but they work in favour of marketers. From body language to trigger words, to psychological tics, there are a myriad of hidden persuaders… Continue reading