Category Archive: Research

Leveraging Customers’ Emotions

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User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading

Get a Load of All These Vendors

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The world of Marketing Technology is big. Very big. Scott Brinker’s Chief Marketing Technology blog has a ‘supergraphic’ that depicts the 1,876 vendors in 43 categories of the ‘Martech’ landscape. And, Brinker freely… Continue reading

The Benefits of Promoting Creativity

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Even though there are risks associated with being on the ‘bleeding edge’, companies that encourage creativity achieve better business results than those that don’t. That’s according to an international study commissioned by Adobe… Continue reading