Category Archive: Social Media

Ad of the Week – Keep it Fresh

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Every Wednesday I select a current ad to award the title of ‘Ad of the Week’, for my regular column on Marklives.com, Africa’s foremost marketing site. This week’s pick is a campaign from… Continue reading

The Kids Are Getting Out

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The trend for ‘Generation Z’ — today’s post-millennial school/varsity-goers — is to move away from social media like Facebook and Twitter, according to this article from The Conversation. According to Time, more than… Continue reading

Using Social Media to Raise Funds

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Raising funds for a good cause is seldom easy, especially when it’s in a country that has been devastated by civil unrest and regime removal. Egyptian TV Producer, Mohamed El Garhey, was involved… Continue reading

Oprah Takes on Banting

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In a Twitter post two days ago, Oprah Winfrey declared her passion for bread, and posted a video explaining how she could eat bread ‘every day’ and still lose 26 pounds (about 12kg).… Continue reading

If You’re Not Tweeting, Why Not?

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Here’s a thought to put social media in perspective: By 2020, Millennials will make up 50% of the workforce. Today, 71% of Millennials check social media sites at least once a day. Twitter… Continue reading

The Future According to The Zuck

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Mark Zuckerberg, the name that launched a billion cat photos, has some firm ideas about 2016, and where¬†Facebook is heading from there and into the future. Think Artificial Intelligence (to better understand what… Continue reading

Facebook, Snapchat Battle Twitter for News Eyeballs

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Twitter thus far has been king of breaking news, and this month it launched its Moments tab (previously known as Project Lightning), to help users–especially new users–to find the content they want. Tech… Continue reading

Social Media — The New Rules

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Internet guru Gabriel Sands, a marketing manager at Refinery29, provide three basic guidelines for Social Media mastery. In this article by FastCompany’s Amy Elisa Jackson, Sands talks about how to go about choosing… Continue reading

Is Facebook About to Dominate YouTube in Video?

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Execs at YouTube may be worried when they look at a case study like Chubbies. The¬†retailer that sells shorts (both underwear and daywear) has been cleaning up on Facebook views, when compared to… Continue reading

Improve Your Toolkit

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Having an online presence is only the beginning — it’s how you manage it, whether you’re an entrepreneur or a multinational, that counts. The good news is that not all marketing tools have… Continue reading