Category Archive: Technology

Bridging the Gap Between Marketing and IT

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According to the Harvard Business Review, the CMO Council has found that more than a third of CMOs believe that digital marketing will account for 75% or more of their spending within the… Continue reading

Using Social Media to Raise Funds

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Raising funds for a good cause is seldom easy, especially when it’s in a country that has been devastated by civil unrest and regime removal. Egyptian TV Producer, Mohamed El Garhey, was involved… Continue reading

Don’t Overlook Africa’s Tech Sector

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“Africa’s Boom Is Over,” lamented Rick Rowden in the headline for his Foreign Policy article on the last day of the year, last year. “Africa was never going to get far without manufacturing — and it… Continue reading

20 Stupid Claims About Big Data

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Every now and then I come across useful things on LinkedIn, and here’s something from Bernard Marr, who describes himself as a “Best-Selling Author, Keynote Speaker and Leading Business and Data Expert”. Well,… Continue reading

Facts You Should Know About IoT

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According to estimates by the McKinsey Global Institute, the Internet of Things will have a total economic impact of up to $11 trillion by 2025. And yet, 87% of people have not even heard… Continue reading

Traditional advertisers — the tech giants love you!

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What do technology brands like Uber, Jet and Fitbit have in common? They’re all embracing traditional advertising who are creative powerhouses to help these dot.com brands go mainstream. AdWeek reports: “Those who follow tech startups may… Continue reading

Newstag — When Less Is More

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It is definitely the era of ‘information overload’, and companies that do data mining and big data management are starting to produce results for marketers. But for individuals there is still too much… Continue reading

Friday Fun – The Navigator That Beat GPS to Market by 30 Years

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An interesting read for the end-of-week spirit: Thirty years ago, a company called Etak released the first commercially available computerized navigation system for automobiles. And they built the whole thing from scratch, including… Continue reading

A New Magazine (And It’s Free!)

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A new business annual – #TheFutureByDesign – launches today. The magazine intends to stimulate discourse in the advertising and marketing sectors about smart design thinking, and about how intelligence can help create elegant… Continue reading

Why Failure Makes You Smarter

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Jeff Stibel, a LinkedIn ‘influencer’ makes a study of failure in his regular postings. Here he looks at the science behind failure, and why it actually makes you smarter. Humans learn more from… Continue reading