Category Archive: Television commercial

An Afro-Japanese Fairytale

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My regular column on Marklives.com has started once more: for our first Ad of the Week for 2016, I have chosen an ad for the Mazda CX-3 by Black River FC. The TV… Continue reading

Traditional advertisers — the tech giants love you!

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What do technology brands like Uber, Jet and Fitbit have in common? They’re all embracing traditional advertising who are creative powerhouses to help these dot.com brands go mainstream. AdWeek reports: “Those who follow tech startups may… Continue reading

That Awkward Moment…

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Every Wednesday I write a column for Marklives.com (SA’s premier marketing and advertising site), called ‘Ad of the Week’ — which looks at a current ad that stands out in the crowd. This… Continue reading

Warning: It’s a ‘Weepie’

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Every Wednesday I nominate one ad that caught my attention for my column, ‘Ad of the Week’, which is published on Marklives.com, the premier marketing industry site. This week is a heart-warming ‘mini-movie’… Continue reading

10 Most-watched Ads on Youtube

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Youtube with Adweek provide a leaderboard that analyses views of ads on the video-sharing site. The ads must be labelled as such, and get a significant number of organic views in order to… Continue reading

Mind the Gap – quirky short films from Wieden + Kennedy New York

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Wieden + Kennedy New York normally use the likes of Sofia Copolla for their ads, but in this series of shorts, the products come to life and dance and play and make for… Continue reading

MarkLives.com : Ad of the Week : Flights of imagination

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It’s time for Ad of the Week and, this week, prepare to have a good belly laugh, thanks to the new campaign created for Student Flights by the specialist travel company’s advertising partners,… Continue reading

Ornico Publishes second Africa Annual

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Growth is the dominant theme in this 2014 edition of the yearly magazine brought out by the brand, media and reputation research company.   “Growth – that’s what it is all about. Whatever… Continue reading

The World Cup Advert That Out-Nike’d Nike

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Forget about that Nike 2014 FIFA World Cup television commercial. The advert that has got everyone talking is the movie for Beats by Dr Dre (and the brand isn’t even an official world cup sponsor!)… Continue reading

McDonald’s World Cup Commercial Winner

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Think about a brand that’s associated with the Soccer World Cup. Quick. Unless you’ve seen McDonald’s latest World Cup advert it is unlikely to be Mickey D’s. But the fast food brand has… Continue reading