Category Archive: Trends

Capitec Challenges the Big Brands

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The South African banking industry is going through some interesting times, what with Barclays looking to sell off its Absa share, and recent reports that all banks (not only FNB) have been closing branches… Continue reading

Reasons to Invest in Africa

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Direct foreign investment into Africa could help the global economy, as the returns should be good, and fuel a beneficial cycle. Konstantin Makarov, managing partner of StratLink Africa, writes for Ventureburn about the main strategies that investors… Continue reading

If You’re Not Tweeting, Why Not?

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Here’s a thought to put social media in perspective: By 2020, Millennials will make up 50% of the workforce. Today, 71% of Millennials check social media sites at least once a day. Twitter… Continue reading

Time to Re-evaluate Demographics?

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Most marketers look at their customers in terms of market segments, specifically age and income demographics. But this may be changing in the digital age. “The days of impressing consumers with targeted marketing… Continue reading

Traditional advertisers — the tech giants love you!

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What do technology brands like Uber, Jet and Fitbit have in common? They’re all embracing traditional advertising who are creative powerhouses to help these dot.com brands go mainstream. AdWeek reports: “Those who follow tech startups may… Continue reading

Google’s Creative Showcase

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Google, love it or hate it, does some really interesting stuff. At the Creative Sandbox, creativity is celebrated and showcased. Take a look at some of the ideas from the brightest minds on… Continue reading

Car Rental Gets the Uber Treatment

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Car rental is about to undergo a disruption similar to what the taxi industry experienced with Uber. South African startup Locomute will allow one to rent a car for as little as one… Continue reading

“Textile Nerd” Sindiso Khumalo Reimagines Fabric Design

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Design Indaba was full of surprises this year, and one that turned heads in the world of fashion was fashion and textile designer Sindiso Khumalo, with her fabric designs based on traditional Zulu… Continue reading

Crowdsourcing Your Creative

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Crowdsourcing is nothing new. But would you trust your creative to The Crowd? It’s been tried in the USA, and  Brand SA recently launched a project with Idea Bounty, inviting suggestions for encouraging… Continue reading

Narcissus and the Consumer

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Before giving up on that social media strategy that doesn’t quite seem to work, take a look at the single most important aspect of social media: the inherently narcissistic nature of the medium.… Continue reading