Category Archive: Uncategorized

Fierce Sun – a Word for Go-getter

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The word jua kali means ‘fierce sun’ in Swahili, but also translates to a person, businessman, or entrepreneur who can fix or practically do anything upon request. In Kenya these types of workers have… Continue reading

Use Your Hands to Make Yourself Heard

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Every week, in my column on Marklives.com, I select an ad from the current ‘crop’ to feature as my ‘Ad of the Week’. This week it’s a PSA (public service announcement) for the… Continue reading

Personal Power as an Attitude

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Certain people seem to radiate power — they walk into a room, and the world stops to take notice. Bill Clinton had this (apparently) even before he became president. Our own Madiba, even… Continue reading

A Social Medium for a Key Demographic

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According to a new Piper Jaffray survey, Snapchat is more popular among American teens than Facebook, with 19% of them saying the mobile app is the most important social network. Are we missing… Continue reading

How Food Brands Nail Instagram

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Early this month, Instagram announced that it was allowing advertising, with shopping links and Facebook-powered targeting. But how do food brands capitalise on this channel? Adweek looks at some big food brands that… Continue reading

Car Brands Start to Use Smart Data

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Adweek’s Christopher Heine writes about the way in which data is playing an effective role in marketing cars. New data mining and filtering technologies enable retailers to target and respond in real-time, based… Continue reading

The Creativity Top 5

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It’s good to keep an eye on what’s happening internationally — not so that we can ‘steal’ ideas, but to stimulate our creativity and keep our ideas fresh. Ad Age presents a weekly… Continue reading

Ad of the Week Time Again

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It’s Wednesday, which means that my weekly nomination for the best ad or campaign for the week has been published on Marklives.com — the site about marketing, for marketers. This week I’ve selected… Continue reading

How Twitter Plans to Rule the World

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For a long time Google and Facebook have been criticised for invasion of privacy in the name of commerce. Now it’s Twitter’s turn at the plate. The microblogging service has released a free… Continue reading

Funny Friday – Get More Energy

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Context can be everything in advertising. Take this poster, strategically placed amongst the energy drinks… not a new ad, but a reminder of how simple things can work, if they’re clever. The ad… Continue reading