Category Archive: Viral Marketing

The Kids Are Getting Out

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The trend for ‘Generation Z’ — today’s post-millennial school/varsity-goers — is to move away from social media like Facebook and Twitter, according to this article from The Conversation. According to Time, more than… Continue reading

Don’t Ignore Digital

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In the brave new world of the ‘connected consumer’, digital marketing is an essential part of the marketer’s playbook. But it’s not just about buying spots on YouTube for your TV ad —… Continue reading

Another Way to See #thedress

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Every Wednesday I take an ad that has jumped out and grabbed my attention, and I nominate it as my ‘Ad of the Week’ in my regular column on Marklives.com (Africa’s premier marketing… Continue reading

Enjoy the Party

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Every week I choose an ad to feature in the ‘Ad of the Week’ feature on Marklives.com, Africa’s foremost authority on marketing, for marketers. This week, in the wake of one of the… Continue reading

Viral Marketing in a Nutshell

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If you’re considering a ‘viral’ marketing campaign, here’s a great summary of the do’s, don’ts, pitfalls and precepts to consider when doing it. Read the comprehensive article by Neerja Kulkarni from Symbiosis Centre… Continue reading