Oreo gets dunked,

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Kraft food’s Oreo has recently turned away from being just sweet to being sweet and incredibly engaging! I wrote an article for Herman Mason’s digital magazine MarkLives!com and for the OrnicoGroup newsletter as well talking… Continue reading

Social Media’s Quiet Revolutions

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There’s a revolution taking place in social media, far away from the turbulent drama of headline news. On Twitter and Facebook social media is changing ordinary people. Here the revolutions are the simple… Continue reading

Social Media, Thnk dfrnt

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I have always had a penchant for social media on all fronts. From doing my MBA thesis on the future of social media with GIBS in 2008 when social media was barely a… Continue reading

No More Cigarette Branding Down Under

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On August 15, the highest court in Australia upheld the November 2011 ban on cigarette branding sticking to a uniform packaging. This is the latest move in Australia’s bid to create a tobacco… Continue reading

[PAMRO 2012] Day 3: Measuring ROI on social media

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An article by Carole Kimutai (@CaroleKimutai), a writer and editor based in Nairobi, Kenya. She was in Uganda at the recent PAMRO conference where I presented on Social Media and Africa. I will… Continue reading

MTN in the snow – yay or nay?

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Most of South Africa was covered in snow on the 7th of August, and it was a spectacle. Everyone everywhere was buzzing about snow in South Africa, with pictures being shared everywhere. Honestly,… Continue reading

The Lowdown on Promoted Tweets – Part II

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  Last week I spoke about Twitter giving away ‘my (and your and our)’ Twitter to corporate giants through Promoted Tweets (PTs). I literally ranted about the feeling of intrusion that PTs have… Continue reading

Is Twitter Taking Our Twitter away? The Lowdown on Promoted Tweets

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The whole point of social media is to enable an egalitarian type of community that can engage on anything and everything through equal access. Every user possesses the same power to converse, to… Continue reading

Nando’s is no chicken brand

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Thumbs up to Nando’s for having big kahunas. The song of this courageous brand will be sung long after the hype of its diversity campaign dies down. Nando’s must be commended for not… Continue reading

Around the Carousel Again

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Around the Carousel Again.