Financial Mail’s editor, Tim Cohen, writes today about his move to Business Day. Cohen has steered the FM through rocky waters, with falling circulation having been experienced throughout the print world. In his final editorial… Continue reading
Brands use loyalty programs to great effect — some, like Clicks and Spur, attribute a large percentage of sales to their loyalty programs. But it’s no magic bullet: loyalty programs need to be… Continue reading
The youth is the biggest single demographic in the world, and in Africa particularly so. In fact, Africa has the world’s youngest population, with almost 200 million people aged between 15 and 24,… Continue reading
Rob van Rooyen, head of strategy at the House of Brave agency, says that marketers need to understand the distinction between digital and traditional thinking. Van Rooyen provides some useful tips in this article from… Continue reading
Every year the Creative Circle judges local agencies based on success at a number of awards programmes, including the Cannes Lions and the Loeries. Ogilvy Group is a runaway winner this year, beating… Continue reading
The ‘maker’ revolution has hit South African shores, with the Makerbot now available from Rectron. Financial Mail has done an informative report, along with a video (below). So if you’ve got about ZAR14 grand (plus)… Continue reading
Entries for the 2014 AdFocus Awards has officially been opened by Financial Mail, and questionnaires for the various awards have been posted on the financial weekly’s website. The deadline for entries for this… Continue reading
