Category Archive: AdWords

Why the Web Needs Ads


In 2011, Harvard-educated math wunderkind Jeff Hammerbacher said: “The best minds of my generation are thinking about how to make people click ads.” This cynical statement summed up the attitude of the time… Continue reading

10 Most-watched Ads on Youtube


Youtube with Adweek provide a leaderboard that analyses views of ads on the video-sharing site. The ads must be labelled as such, and get a significant number of organic views in order to… Continue reading

Don’t Google It!


Check out this campaign from DDB Brussels, commissioned by the Flemish government, to prevent misdiagnosis and persuade people to use reliable sources for health information. Using Google AdWords, the campaign helped to redirect… Continue reading