Category Archive: Customer Retention

Leveraging Customers’ Emotions

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User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading

Time to Re-evaluate Demographics?

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Most marketers look at their customers in terms of market segments, specifically age and income demographics. But this may be changing in the digital age. “The days of impressing consumers with targeted marketing… Continue reading

5 things CMOs can do to get fired this year

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Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, chief sales officer at Sociomantic Labs, a Berlin-based… Continue reading

What is a customer worth?

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What is the lifetime value of one customer? It’s a¬†question every marketer should be asking,¬†and it’s not that hard to calculate. It’s an important number, because it directly informs how much you should… Continue reading