User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading
Most marketers look at their customers in terms of market segments, specifically age and income demographics. But this may be changing in the digital age. “The days of impressing consumers with targeted marketing… Continue reading
Staying siloed and not measuring are just two of the ways that CMOs can get themselves fired in an increasingly digital world, writes Robert Bosch, chief sales officer at Sociomantic Labs, a Berlin-based… Continue reading
