Category Archive: Monetising media

Facebook Lets High-Rolling Brands See What Users Really Think


Facebook has opened up some of its deep data to its biggest clients. And by biggest, we mean those who spend half a million dollars on one ad, or in the millions for… Continue reading

Why Facebook Is Totally Rethinking Online Ads in Africa


“In Africa, a good percentage of people use Facebook on “feature phones“—cheaper devices with small screens that provide a far more limited means of accessing modern online services—and they’re dependent on relatively slow… Continue reading

“Stars of Vine and Instagram Get Advertising Deals” – The New York Times


“Brands and advertisers, looking for ways to reach audiences beyond television screens and magazine pages, are turning to people with many followers on social media and paying them to pitch products online. The… Continue reading