Raised in poverty, the co-founder of Paul Mitchell and Patron Spirits, John Paul DeJoria, achieved a $4 billion net worth through sheer entrepreneurial guts. He tells his inspiring story to Inc.’s Scott Gerber. “Old… Continue reading
The Internet of Things is The Next Big Thing, there is no doubt. Precisely how it is going to impact our lives is yet to be fully revealed, but we know the effect will be… Continue reading
Every year the Creative Circle judges local agencies based on success at a number of awards programmes, including the Cannes Lions and the Loeries. Ogilvy Group is a runaway winner this year, beating… Continue reading
Would you pay Ricky Gervais a ‘shedload’ of money to slag off your product? Well, Australian ISP/telecommunications company Optus thought it would be a good idea. And they got the star of ‘The… Continue reading
The most subtle of persuaders can make a huge difference, something that CBC Radio’s Terry O’Reilly explores in his recent episode, “Nudge: The Persuasive Power Of Whispers”. It’s all about behavioural science, and O’Reilly… Continue reading
I’m not normally into negative comparison, but there are occasions when it’s helpful to take a step back and look at what’s working and what’s just an overrated trend in design. FastCompany’s Bracket Challenge… Continue reading
Every Wednesday I take an ad that has jumped out and grabbed my attention, and I nominate it as my ‘Ad of the Week’ in my regular column on Marklives.com (Africa’s premier marketing… Continue reading
Dana Ardi’s book The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influence—and Lead contends that business leaders must dump traditional vertical models of hierarchy and control (what she dubs “alpha… Continue reading
