The trend for ‘Generation Z’ — today’s post-millennial school/varsity-goers — is to move away from social media like Facebook and Twitter, according to this article from The Conversation. According to Time, more than… Continue reading
Most marketers look at their customers in terms of market segments, specifically age and income demographics. But this may be changing in the digital age. “The days of impressing consumers with targeted marketing… Continue reading
With more and more people ‘cutting the cord’ — i.e. cancelling their subscriptions to pay TV services, especially in the 18-34 year demographics — YouTube is increasingly becoming the channel that brands turn… Continue reading
In the brave new world of the ‘connected consumer’, digital marketing is an essential part of the marketer’s playbook. But it’s not just about buying spots on YouTube for your TV ad —… Continue reading
One of the most experienced commentators on the South African marketing scene, Chris Moerdyk, hits the nail on the head with his take on the cycles of adspend. It is strange, how, with… Continue reading
“There are two reasons for the pressure on ad revenue: the changing media landscape and the economy. The latter is easier to explain: marketers are simply cutting back on their ad spend. Things… Continue reading
