The South African banking industry is going through some interesting times, what with Barclays looking to sell off its Absa share, and recent reports that all banks (not only FNB) have been closing branches… Continue reading
There’s no doubting that Walt Disney built an impressive empire. The brand is synonymous with entertainment and childhood experiences — adventure, imagination, play. Amy Rees Anderson, an entrepreneur turned angel investor and small business mentor, writes… Continue reading
Every Wednesday I select a current ad to award the title of ‘Ad of the Week’, for my regular column on Marklives.com, Africa’s foremost marketing site. This week’s pick is a campaign from… Continue reading
Denizens of Nashville, Tennessee, will get to taste the best of South African braai culture, courtesy of Chesa Nyama. That may seem like taking braai to the land of the … well, the… Continue reading
Speaking to your clients and customers requires a certain touch — a ‘tone of voice’ that communicates your brand personality. How is this done? Let’s look to those who do it well. Here… Continue reading
The 15th instalment of the James Bond franchise, Spectre, has brands galore, but according to Brandchannel’s Abe Sauer, has less product placement than any of its predecessors. There’s the car — of course… Continue reading
Time for a midweek break: Trevor Noah talks to AdWeek about being the world’s most watched South African, political hot potatoes, brand integration and Christmas sale stampedes, amongst other things. Noah provides an… Continue reading
User experience is an important part of the marketer’s lexicon in data-driven marketing. In practice, user experience is informed by customers’ emotions — their ‘gut reaction’ to your brand is the most important… Continue reading
Selling yourself is a necessary part of many people’s lives. Often a company is more than a brand, it’s the faces and personalities that stand behind that brand. And if you are a… Continue reading
Each week I choose an ad to feature as “Ad of the Week” in my column on Marklives.com — the site for marketers about marketing. This week it’s a mini-documentary from Land Rover,… Continue reading
