Celebrating a Legacy

Land Rover Defender -- the car for people who like to sleep outdoors

Land Rover Defender — the car for people who like to sleep outdoors

Every Wednesday (except over the Christmas break) I write a column for Marklives.com, the foremost marketing site in Africa. And in this column I select an ‘Ad of the Week’ from the latest in print, outdoor, TV, radio and digital that I believe stands out from the rest.

There’s a lot that’s good in the Adspace at the moment, but I really liked the #celebratedefender campaign, for the Land Rover Defender. It’s the swansong for Y&R, as the mother company is centralising its advertising.

Read more (on Marklives.com) here.

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